The Pool: The Tablet Lane app for iPhone and iPad

"There aren’t many reports that get me excited... but this one did the trick. The Pool: The Tablet Lane is a demonstration of the power of mobile." —Marketing Pilgrim

This is an interactive and data-rich account of unprecedented research on tablet advertising.

Based on 14 months of testing that reached 20 million users, VivaKis The Pool: The Tablet Lane reveals best practices and key findings for ads on the revolutionary medium.

Fully interactive features visualize the history and rapid rise of tablets, let you explore where and when people are using the devices, and explore first-person examples of successful ads. An essay and extensive research also puts tablets into their business and cultural context. It is essential reading—and interaction—for you, your company, and your clients on the tablet environment, marketing implications, and best practices for tablet advertising.

"Navigating the report is a delight ... the real joy in the report is the interactive slides, delivering greater information through the touch of a finger. Check it out." — Geoff Livingston

"It may be the funnest (and most enlightening?) study youve ever read."—Angela Natividad, MarketingProfs.com

Features:
• Fun, interactive features explore where and when tablets are used and their history.
• Hundreds of interactive and pop-up visualizations of data from an unprecedented 14-month study.
• Interviews with leaders in the tablet ad industry.
• A compilation of key, up-to-date data on the tablet market
• Ability to share any of the interactive infographics
• A visual table of contents for quick and easy navigation

VivaKis The Pool is an initiative that brings together the leaders, pioneers and futurists who want to help create tomorrows advertising solutions, today. In this initiative—and every day—The Pool focuses its efforts on innovations within the advertising industry by further understanding the human experience of consumers.

The Pool’s Mission Statement: Create industry alignment on advertising solutions through the process of pooling resources and the uncovering of human insights.

The Pool team launched its largest “lane,” or study, to date with a focus on a magical and game-changing device: the tablet. The tablet research findings provide insights and data around how to make tablet advertising work harder and achieve scale through qualitative, quantitative, and field trial research. This massive undertaking was made possible through a collaborative and purposeful process bringing together advertisers, technology companies, and publishers to work towards a solution. The contents of this app address best practices backed by research findings to truly harness the potential of the tablet and keep up with the ever-changing consumer.